I decided the colors for this project through collaboration with my client. She wanted something simple and clean, and wanted to incorporate the color blue, so together we found exactly which shades achieved her vision.
The Blue we used is a shade that harkens closely to one used in historical Japanese clothing and tapestry. I felt the subtlety and calmness of it provided a sense of homeliness that helped support the idea of the family-owned restaurant.
I provided the client with a variety of usage guidelines in order to allow them to apply the logo to different kinds of collateral while retaining the same consistency and fidelity across the brand. While the guidelines were simple, I found it important to make them aware of how to tactfully make use of the logo.
