Golden Gate Park Events Poster 2019
Here's some information about the process that went into organizing this poster's content and visual hierarchy.
The goal of this project was to create an event calendar poster that was visually interesting and also had a clear visual hierarchy through the use of typographic contrast and other graphic design choices. In order to achieve this, I began by organizing the information that was provided for the events that would be held, including date, time, location, etc. and decided which overarching categories would best suit the poster design. The main category that stood out to me was accessibility, and I broke this category down into whether an event was fully accessible (leisure), involved crafting or hands-on activity, and active events like walks and runs. From there, the focus became organizing the event information on the poster to create informational hierarchy. The format that I stuck with was a rectilinear style of organization with the date and event name taking up the highest two levels of hierarchy among event information. In addition to type treatment, I used some graphics to outline some of the information. The theme of these graphics centered around fall imagery and colors, using reds, yellows, and oranges, and lots of leaves.
